About us

As women, we go through many transitions, with motherhood being one of our most life altering experiences.  Having a baby changes our bodies, our lives, our relationships and for some of us, our identity. Prioritizing yourself (especially as a mother) can be a challenge at times.  As a woman owned and operated brand, we understand through shared experience. We’ve all compromised our fashion sense for comfort, or support for style, and often when it comes to the pieces that matter most, our undergarments.

 At Mayana Genevière, we are proud to create unique, practical and body inclusive garments that not only enhance your wardrobe, but support your well-being as an extension of your self-care.  Initially created to bridge the gap between fashion lingerie and the support needed for postpartum recovery, our innovative intimate apparel brand has evolved into a versatile line capturing the essence and needs of a woman as she transitions through life’s many stages.

women-posing in bodysuit and robe

It is our belief you deserve the very best in fit, function, quality and support without compromise, whether you’re a new and/ or existing mother, or a woman in search of more from her foundational pieces - nursing or not.  We are committed to supporting you through this journey so you can focus on being you.

 Mayana Genevière garments are produced in Toronto by women who are paid a fair wage. With social responsibility at the forefront of garment construction, our brand takes pride in ethical sourcing and quality of production in-house at our factory in Toronto. 

Producing in Canada was a decision made from brand inception, where the working conditions and environmental practices are regulated and standardized. We are a dedicated team who work with passion to make every garment fit and function excellence, design and made exclusively for you!

Click HERE to book an in-person fitting at our factory and see your bras being made!

Click below to see behind the scenes of our factory in Toronto!

ABOUT OUR FOUNDER

Mayana Genevière, founded by Canadian Nadine Woods was launched in 2009 following the birth of her daughter. Having recognized a need for functional undergarments for new mothers without compromising on style, Nadine was adamant that anything she created would be manufactured to rigorous standards, protecting the environment not just for today but for her daughter’s generation and beyond.

Exclusive to the label is the innovative patented ALUXTRA® Clasp-Free Technology Nadine developed based on her own experience in navigating wardrobe limitations post-children. This function has since evolved to support women in many aspects of life without compromising on style or support.

Her supply chain, predominantly North American based, is constantly tested for best practices as it relates to sustainability. Her cottons are organic, her laces are made from low-impact dyes and recycled yarn and the garment construction is focused on evergreen – to transcend trends. Nadine’s beautiful and unique product is meticulously constructed in her Toronto facility. She is proud to say her ethical employment standards have brought together an unparalleled team of quality workmanship with care.

Socially conscious, giving back is always top of mind for Nadine. Her digital platform provides a safe place for new mothers to converse and receive much appreciated maternal health education. With Covid 19, Nadine has pivoted production to include masks and PPE gowns as a response initiative to support low-income families and midwives in need of essential protective coverings.